My friend's little brother was
recently
asked if he liked High School Musical
(He's 3 and 1/2) and he replied "no".
They got him to watch it and long story short that's
how he ended up loving
it and watching it until 2 am with his parents for like
the fifth time in 24 hours
because he would scream at the top of his lungs if they tried
to turn it off.