Skin Renewal Launches Enhanced, Transparent
Customer Loyalty Program
Citing its robust
integrated platform, Renewal Institute has deployed
to centralize operations of their multi-location
Bellevue, WA (April 5,
2018) - Customer loyalty programs are critical
tools for engaging and retaining customers. But they can be
difficult for large multi-location spas, medical spas and salons
Citing its robust integrated platform, Renewal Institute has
deployed Zenoti to centralize operations of their multi-location
clinics. And with that switch comes an enhanced, transparent
customer loyalty program solution.
Renewal Institute is a medical aesthetic and integrative medicine
clinic with 16 locations in South Africa, and they have struggled
to manage their complex tiered customer loyalty program. In their
previous software, assigning points to customers based on spend
was a big task due to their 16 individual databases and multiple
patient profiles – rewards and redemptions were often
calculated manually. This led to an inconsistent and error-prone
process, which offered little customer insight into how points
were tracked or rewards earned.
Since switching to Zenoti, Skin Renewal has streamlined their
customer loyalty program. Loyalty program points are now accrued
automatically in Zenoti as customers receive services, and
voucher issuing for rewards and discounts are automated through
an always-on marketing campaign.
Skin Renewal’s customers also benefit from Zenoti’s
enhanced customer loyalty program software. Customers can access
the details of their loyalty program through the webstore or
customer mobile app at any time. They can always see what tier of
the loyalty program they’re in, how many points they have
and how many points they need to move to the next tier or earn
their next reward.
“With 16 clinics to manage and 16 individual databases,
manual tracking for duplicate profiles had become time-intensive
and inaccurate. Our loyalty program needed an overhaul,”
said Danica Bloomberg, project manager at Skin Renewal.
“Zenoti’s centralized solution automated the entire
program. It’s transparent, clear and easy to use for
customers and staff alike.”
With Zenoti, Skin Renewal has transformed its customer loyalty
program from a headache to an opportunity. Customers remain
engaged with predictable discounts and rewards based on their
visit frequency and spend.
“Customer loyalty programs are only effective when they
provide a clear benefit to customers,” said Sudheer Koneru,
CEO at Zenoti. “We’re pleased to partner with Skin
Renewal to offer a reliable, straight-forward loyalty program
that delights their customers while supporting Skin
Renewal’s business and revenue goals.”
ABOUT SKIN RENEWAL
The first Skin Renewal clinic opened in 2005. By early 2018, Skin
Renewal had 16 clinics in four cities in South Africa. Today, the
company operates under the umbrella of the Renewal Institute,
which includes the Skin Renewal, Body Renewal, Health Renewal,
Brain Renewal and Sleep Renewal clinics, the Oasis Spa, and a
companion online skin shop, https://onlineskinshop.co.za/.
Renewal Institute offers integrative medicine and anti-ageing
aesthetic procedures that provide alternatives to traditional
surgical cosmetic procedures. Founded by Dr. Maureen Allem in
2005, Skin Renewal Clinics are managed and operated by resident
aesthetic doctors. A staff of qualified and experienced
technicians, nurses and therapists further support the doctors,
providing a range of customized solutions to clients dependent on
expectations, budget, time and medical conditions.
To learn more about Skin Renewal,
Zenoti provides an all-in-one, cloud-based software solution for
the spa, salon and med spa industry. The Zenoti platform is
engineered for reliability and scale, harnessing the power of
enterprise-level technology for businesses of all sizes.
Zenoti powers thousands of spas and salons in over 50 countries.
Zenoti allows users to seamlessly manage every aspect of the
business in a comprehensive mobile solution: online appointment
bookings, PoS, CRM, employee management, inventory management,
built-in marketing programs and more. Zenoti helps clients
streamline their systems and reduce costs, while simultaneously
improving customer retention and spending.
To learn more about Zenoti, visit https://www.zenoti.com/.